Melbourne-based marketing professional. Strategic thinker. Social media expert. Coffee lover. 90s music tragic.

With over twelve years of marketing experience across the retail, hospitality and sporting industries, I’ve lost count of the number of briefs I’ve written (and received), strategies I’ve prepared, presentations I’ve (ahem) presented and things I’ve learnt.

After finishing school in Albury on the New South Wales / Victorian border, I made the move down to the big smoke where I studied a Bachelor of Arts at the University of Melbourne. At university I developed a fascination with language and communication, which led to a double major in Linguistics & Applied Linguistics and Italian. Fun fact: I completed my honours thesis on Australian Rhyming Slang. Not joking. Happy to explain more when we catch up.

I began my marketing career in the events industry (another passion of mine), working in racing for several years before moving into retail. I spent seven years in the marketing team at Myer, where I worked on countless digital campaigns, managed SEM, digital display and paid social advertising, built the current Myer social media channels from the ground up and led some pretty great first-to-market social campaigns (if I do say so myself), including this one and this one.

Since then I’ve worked in the out of home entertainment industry, driving the digital strategy for some pretty awesome brands including Strike Bowling, Holey Moley Mini Golf, Archie Brothers Cirque Electriq and Juke’s Karaoke Bar.

But enough about me. Let’s talk about you.